PANDA Strategic Plan

Our purpose

For every expecting and new parent to know that help is available and how to access it should they experience perinatal mental illness.

To amplify the voice of those who have experienced perinatal mental illness to influence governments, health planners and providers, employers and the wider community to respond positively to people experiencing perinatal mental illness.

Our principles

Below are the principles upon which we have based our Strategic Plan. These principles are drawn from PANDA’s expert knowledge as a consumer organisation and data from PANDA’s National Helpline together with evidence generated from national and international research.

PRINCIPLE 1: Awareness raising, information, support and clinical services should be informed by the lived experience of those who have been affected by perinatal mental illness

PRINCIPLE 2: Perinatal mental illness is common and treatable but still not readily talked about with partners, families, health providers and workplaces

PRINCIPLE 3: By listening to the voice of those who have experienced perinatal mental illness governments, service providers, workplaces and the community will be better able to support expecting and new parents affected by perinatal mental illness

PRINCIPLE 4: Early intervention reduces the impact and severity of perinatal mental illness on individuals, their families and future generations

PRINCIPLE 5: Increasing understanding of perinatal mental illness and reducing stigma resulting from the illness will help people seek help sooner and reduce the impact of perinatal mental illness.

PANDA's Annual Reports