Organisational Statements

PANDA's Vision

A community where perinatal depression and anxiety are recognised and the impact on women, men and their families is minimised. Read more about The History of PANDA.

PANDA's Mission

To reduce the impact of perinatal anxiety and depression - through information, awareness raising and services.  

PANDA's Aspirations

Healthy and strong parent, child and community relationships     

  • People recognise the symptoms of perinatal anxiety and depression and seek help early
  • Perinatal anxiety and depression is openly discussed, understood, and accepted
  • There is reduced prevalence of untreated perinatal anxiety and depression and associated complex trauma

Universal, affordable access to perinatal services

  • All parents are screened for perinatal anxiety and depression
  • Quality perinatal support and advice is available when needed and in the preferred form
  • Professionals working in health and maternity services recognise perinatal anxiety and depression, and refer early
  • Emotional wellbeing is incorporated into all aspects of reproductive services,   antenatal services and postnatal care

Government and workplace action on perinatal mental healthcare

  • State and Federal perinatal mental health policy is influenced by PANDA’s understanding of the lived experience of perinatal mental illness
  • State and Federal governments support effective health promotion and services to maximise perinatal mental health
  • Workplaces implement effective perinatal mental health support and awareness programs 

PANDA's Logo

The PANDA logo incorporates three elements that are central to the journey to recovery:

A speech bubble, signifying communication and PANDA's National Helpline support.

An imperfect heart, as parenting isn’t perfect; love, the heartbreak of perinatal anxiety and
depression the empat
hy panda provides through our lived experience expertise. 

The union, a combining of parent and child.


PANDA's Strategic Goals 

PANDA will focus on the following strategic goals.

  1. Extend and strengthen PANDA’s support and information services nationally
  2. Use a multichannel approach to raise awareness of perinatal anxiety and depression and promote early intervention
  3. Use evidence-based data to advocate for effective national service delivery
  4. Influence the service system to be inclusive and responsive to the needs of fathers
  5. Increase awareness of the impact of untreated perinatal mental health and risk factors  (including family violence) during the perinatal period

Strengthen and diversify PANDA’s funding base.

Related Items

The following documents can be downloaded.  Document will open in a new window:

PANDA Strategic Plan 2015-2018

PANDA Statement of Purposes & Rules 2013

The History of PANDA

PANDA's Annual Reports







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While PANDA has exercised due care in ensuring the accuracy of the material contained on this website, the information is made available on the basis that PANDA is not providing professional advice on a particular matter. This website is not a substitute for independent professional advice. Nothing contained in this website is intended to be used as medical advice, nor should it be used as a substitute for your own health professional's advice.